Former NFL quarterback and social justice warrior Colin Kaepernick has an excuse for finding the Betsy Ross American flag to be racist. He’s an idiot. He lucked into a sweet deal with Nike because he stirred up controversy when he was benched for never living up to his potential as a quarterback, then rode his subsequent infamy to the place he’s at today. His talent is controversy and his shtick is generating outrage.
I don’t condemn him for his actions any more than I would condemn a middle school student for shooting spitballs in class. They must be corrected, but it’s in their nature to do stupid things.
Nike, on the other hand, is an American corporation that utilizes cheap Chinese labor to produce overpriced apparel with political messages worked in whenever they can. So when they were gifted the faux-outrage by Kaepernick over something patriotic like an historic version of the American flag, they knew exactly what to do with it. They milked it. They knew there would be patriots complaining, but they also believe we’re too simply and our attention spans are too short to do real damage. Meanwhile, they figured they’d pick up publicity, make the social justice community in America happy, and regain business from patriots whose kids still want Nikes this summer.
No. Not this time. Conservatives are notoriously bad at boycotting the companies and industries that hate our philosophies. But we must stick to our guns on this one, not because what Nike did was so egregious but because they have taken for granted that we’ll get over our concerns and start buying their apparel soon enough. We need to make an example of Nike to demonstrate to other companies in the future that we are willing to truly boycott and sustain our protests indefinitely if necessary.
They don’t think we can. They see Hollywood figuratively spit on us daily, yet we still go movies, adding to paychecks that, in part, help fund the Democratic Party. Many were upset with Gillette after their abysmal toxic masculinity ad, but sales didn’t suffer. Many are still using Facebook, Twitter, Google, and YouTube despite obvious bias against us. They know we’ll complain. They think we’ll get over it.
Nike should be the company where we draw the line. Companies must be shown patriots are not only customers, but we’re willing to react with our wallets. We need to have such a strong and enduring boycott of all Nike products that mainstream media can’t help but report on it. That doesn’t mean rant videos and burned shoes. It means stop buying their products, period. It means noticing who’s wearing Nikes among like-minded friends and family and kindly explaining to them why they shouldn’t.
If you have Nikes and can afford to replace them, don’t throw them away or burn them. Give them to the local Goodwill or thrift store. Just because we stop supporting a company doesn’t mean we need to be wasteful when there are Americans who need cheap shoes. Besides, many will buy Nikes in the future. By giving them to a Goodwill, the money that could have gone to Nike is going to charity instead.
Nike has insulted our nation, our flag, and our history. Colin Kaepernick may be an insignificant social justice warrior, but Nike is profit-driven. We need to show the business world anti-American actions will yield a financially painful response. Just do it.
We are currently forming the American Conservative Movement. If you are interested in learning more, we will be sending out information in a few weeks.
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