June 16th is a big day for multiple reasons to the President of the United States. It marks the four-year anniversary of then-candidate Trump riding down the golden escalator behind his wife, thumbs up, ready to become President. It happens to be Father’s Day this year, a nice touch for Americans that will certainly be made by leftist media to represent the oppressive patriarchy or something like that. It will also be the day the President officially launches his reelection campaign.
A report this morning by Axios notes that this date may be more symbolic than anything else. Rallies will start before (some have already been held) and after the day many Americans spend with their dads. “In conversations, Trump makes it clear that he thinks of the official kickoff as June 16 — four years to the day since he rode down the gold escalator in Trump Tower to announce his improbable 2016 run.”
Whatever the official day is doesn’t really matter. Reelection is already at the top of mind. The difference between now and his 2016 run is that instead of worrying about stock prices and real estate deals, he’ll be running this campaign against the backdrop of a trade war with China, aggression with Iran, turmoil at the border, and need to keep the economy humming.
He won’t have to worry much about primary season this time, though. Even though Bill Weld is technically in the race, his name has barely been mentioned since he announced his candidacy.
Letting the Democrats eat each other
A huge part of the equation for Trump’s campaign team will be keeping him attacking the right people for the right reasons. Being an incumbent who likes to attack his competitors puts him in a peculiar situation because his attacks can actually help someone emerge. As he continues to hit former Vice President Joe Biden and has softened on attacks against Senator Bernie Sanders, their numbers are heading in the opposite direction. It’s as if his attacks on Biden are fueling Democrats to want to support him more.
His team will have to be strategic in how he uses his tremendous punching power, particularly on Twitter. The last thing they want is for any one candidate to run away with the nomination early. They need to keep the Democrats attacking each other for as long as possible. As long as two or more candidates are close to the top, they’ll not only be prolonging the nomination process and burning through money going after each other, but they’ll also be giving ammunition for the President to use against the eventual nominee.
In less than a month, the President’s team will be in full-blown campaign mode. It also means now is the time for conservatives to start honing our message against the socialist wave of ignorance that his competitors are already starting.