Thanks Nike. You’ve created a monster. Or a diva.
Former NFL quarterback and unlikely activist Colin Kaepernick has filed to trademark a black and white image of his face, which will be the logo for many products he intends to sell in the future.
Colin Kaepernick is trademarking his face
The trademark filing says the image is intended for “everything from shampoo and hairspray to jewelry and lampshades,” reports ESPN, as well as “classes, workshops, seminars, and camps in the field of self empowerment and awareness to properly interact with law enforcement.”
Kaepernick’s website began selling “#ImwithKap” items last month, raising money for his charity organization, Know Your Rights Camp. Nike reportedly signed him to a new deal that will allow him to sell more Kaep-themed apparel, which may explain the newly trademarked graphic.
My Take
As much as I dislike Kaepernick, I must admit this is a smart move. He’s taking advantage of his fame as well as his very distinct and recognizable visage to build his business and charity.
Smart as it may be, I won’t be buying any of his products.
Anyone who cashes in on being against America doesn’t deserve a single U.S. dollar heading his way. This activism-for-profit model might work, but it’s still despicable.
