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I do agree with most conservatives that American public broadcasting must now become self-sustaining. Contrary to what most conservatives say, PBS and NPR don’t have to run “commercials” or should I say allow for ‘a call to action.’
In one sense, PBS, NPR and other public broadcasters and non-commercial outlets (including Christian broadcasters) have business underwriters which tell the viewers/listeners about a certain product or service and the business. Viking Cruises has been underwriting PBS’s Masterpiece (which is basically a vehicle program of period and procedural dramas from the UK) for several years now. Their spots basically showcase who they are and their focus of ship cruises that connects its travelers with geography, culture, and history mostly in Europe. Viking Cruises can’t make the statement that you should invest in their company and buy a cruise package (one even hint at them) from them. That is what is meant by ‘call for action.’ They can present their slogan line however like Farmers Insurance does (“We Are Farmers”), who also is a sponsor/underwriter of Masterpiece.
Although HBO is now handling most the expenses of Sesame Street, PBS Kids airs the show free of charge. Still, Beaches resorts remains a committed underwriter for the program and features Sesame Street characters as part of the entertainment for the children of their parents who made an investment with their resort.
With the outing for NPR’s Michael Oreskes, PBS’s Charlie Rose (who also worked for commercial network CBS), and American Public Media/Minnesota Public Radio’s Garrison Keillor out of their respected public broadcasting services for sexual misconduct, Media Research Center’s Brent Bozell and Tim Graham are making the rallying cry once again that public broadcasting must be completely private and run commercials like everyone else.
They got it half right. They need to apologize to the taxpayers for urinating on them (and their values) for years. We need to abolish the Corporation for Public Broadcasting once and for all (created under the LBJ administration by the way). However underwriters/sponsors for PBS/NPR programming don’t have to, nor should not be making calls for action on non-profit media. I personally think it would be a bad public relations move. But I still think its time for PBS and NPR to get off the welfare.
NPR And PBS, The Biggest Harassment Hypocrites
The swift revolution against sexual harassment is ending the careers of a series of media “icons,” left and right.But perhaps nowhere is this hypocrisy more notable (and deeper) than at PBS and NPR. These were the entities that made sexual harassment the boiling feminist issue when Anita Hill testified during Clarence Thomas’ confirmation hearing in 1991.
Here’s an easy question: Why didn’t this sudden spirit of self-discovery and investigation happen back then? Or in any year since?It could have happened when then-President Bill Clinton settled with Paula Jones in 1998, or even last year as these networks enjoyed reporting on sexual harassment scandals inside Fox News. All along the way, it appears that very same sexual harassment was alive at both PBS and NPR.
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