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Keurig blames managers of their Twitter account for Hannity advertising controversy



Keurig blames managers of their Twitter account for Hannity advertising controversy

Coffee giant Keurig sent out an internal memorandum from CEO Bob Gamgort speaking out against the company’s decision to Tweet their opposition to Sean Hannity’s program over “support” for child molestation. The Tweet caused an uproar on social media calling for boycotts of the company and its products.

Several social media users posted images and videos of their Keurig coffee machines being destroyed in protest.

Portions of the memo were released on Twitter:

In the memo, he told his team that he didn’t make the decision to Tweet their decision.

“I want you to know the decision to communicate our short-term media actions on Twitter was done outside of company protocols. Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again. Our company and brand reputation are too valuable to be put at risk in this manner.”

What’s not mentioned in the memo is whether or not Keurig will resume advertising on Hannity. Gamgort said decisions about advertising normally involve pauses when controversy arises, after which they reevaluate their long-term advertising plans. By Tweeting it out, the person/people behind the Twitter account inserted the company into the politics behind the decision.

Further Reading

Sean Hannity fans destroy Keurig coffee makers over advertising announcement Hannity fans are posting videos of themselves destroying their Keurig coffee makers after the company said it was pulling its advertising from his Fox News show.

Keurig tweeted Saturday that it was yanking its ad after Angelo Carusone, the president of the liberal advocacy group Media Matters for America, posted that the coffee maker company was still sponsoring Hannity after his comments about Alabama Senate candidate Roy Moore.

KEURIG BACKING DOWN: Coffee Company Admits Public Decision To Pull Ads From Hannity Created ‘Unacceptable Situation’ Monday, Keurig CEO Bob Gamgort issued a memorandum to employees denouncing his own company’s Twitter announcement that it had pulled advertising from Sean Hannity’s television program on Fox News. That advertising pullout came in the wake of an astroturfed campaign from Media Matters based on false allegations that Hannity expressed support for child molestation and had attacked sexual assault accusers.

The pullout led to a massive backlash on Twitter, where Keurig owners began smashing their machines and announcing that they would boycott the company.