To no one’s surprise, the Emmys suffered their lowest ratings yet. Really, who watches these award shows anymore? Who wants to watch a bunch of pampered, self-important liberals pat themselves smugly on the back for their political views, while making every effort to skewer those who don’t believe exactly as they do?
The only audience left for these kinds of Hollywood indulgences are those who wish they were there. In other words, table waiters and waitresses all over Los Angeles, and others doing summer stock theater while they feverishly update their head shot and read the daily ads for auditions hoping to be discovered. The very few conservatives in Hollywood take no joy in being part of such a disgusting celebration.
In related news, and the least surprising thing other than the sun rising and setting, the Emmys was on full anti-Trump display.
Perspectives
TV Ratings Report: Emmy Awards Hit a New Low TV Fanatic
The 69th Annual Primetime Emmy Awards secured 9.6 million viewers and a 2.1 rating among the all-important adults 18-49 demographic.
That’s down considerably from the 11.3 million viewers and the 2.8 rating for the 2016 ceremony. Maybe people don’t like to watch the Emmys live.
Trump Rebuked: These Emmys Were for You, Mr. President- Steve Pond The Wrap
But overall, this Emmys show was aimed squarely at the occupant of the White House, from host Stephen Colbert’s opening shots to “The Handmaid’s Tale’s” final victory three hours later.
It celebrated minority voices in a way that the Emmys have been doing in recent years, gave numerous awards to shows fronted by and giving voice to powerful women, and offered a racially, sexually and culturally diverse view of America that could be seen as a direct affront to today’s political climate in the guise of an awards show.
Hollywood’s Self-Defeating Political Snark- John Daly
I’d call the win a slap in the face of dedication, hard work, and creative expression, but the truth is that none of this award-show stuff really matters. So much of it is contrived nonsense that the topic probably isn’t even worth the time I’ve already spent writing about it in this column. The moment Emmy nominations were announced back in July, every one of Baldwin’s competitors assuredly knew they were going to lose, and they knew exactly why.
Reaction
https://twitter.com/EL_Sharkey/status/909785304973942784
I was ready to comment on the #Emmys2017 but, nothing of any significance or of any importance to our lives happened.
— Chuck Woolery (@chuckwoolery) September 18, 2017
Emmy Award winner Lena Waithe
Emmy Award winner Aziz Ansari
Emmy Award winner Donald Glover
Emmy award winner Riz Ahmed#Emmys2017— Rebecca Theodore-Vachon (@FilmFatale_NYC) September 18, 2017
It would be more accurate to compare the ratings for the #Emmys2017 to the popular vote. The people have spoken!
— KaySoldier (@KSoldier) September 18, 2017
Final Thoughts
Twitter tried to make the Emmys more relevant than they actually were, but ratings don’t lie. Americans are less interested in watching Hollywood elites pat themselves on the back and belittle their beliefs. The rating declines show that the anticipation of these “meaningful” awards isn’t worth sitting through a bunch of crap. Hollywood is definitely becoming more obsessed with activism than entertainment and storytelling. But let’s not kid ourselves, award shows were never good. Maybe it’s a generational thing that millennials, like myself, are also killing. Even MTV struggles with ratings when it comes to the VMAs. I would argue that older generations have a greater interest in award shows(and the ratings suggest it.) So the Emmys, Oscars, and others are long term headed for decline no matter what. However, the elitism is turning away viewers from generations that are more interested. In the end, it’s a shame it took Obama and Trump for many Americans to realize award shows are dumb.
The only silver lining here is that soon we may see dumb awards shows banished from live television. That day cannot come soon enough.
Will America-First News Outlets Make it to 2023?
Things are looking grim for conservative and populist news sites.
There’s something happening behind the scenes at several popular conservative news outlets. 2021 was bad, but 2022 is proving to be disastrous for news sites that aren’t “playing ball” with the corporate media narrative. It’s being said that advertisers are cracking down, forcing some of the biggest ad networks like Google and Yahoo to pull their inventory from conservative outlets. This has had two major effects. First, it has cooled most conservative outlets from discussing “taboo” topics like Pandemic Panic Theater, voter fraud, or The Great Reset. Second, it has isolated those ad networks that aren’t playing ball.
Certain topics are anathema for most ad networks. Speaking out against vaccines or vaccine mandates is a certain path to being demonetized. Highlighting voter fraud in the 2020 and future elections is another instant advertising death penalty. Throw in truthful stories about climate change hysteria, Critical Race Theory, and the border crisis and it’s easy to understand how difficult it is for America-First news outlets to spread the facts, share conservative opinions, and still pay the bills.
Without naming names, I have been told of several news outlets who have been forced to either consolidate with larger organizations or who have backed down on covering certain topics out of fear of being “canceled” by the ad networks. I get it. This is a business for many of us and it’s not very profitable. Those of us who do this for a living are often barely squeaking by, so loss of additional revenue can often mean being forced to make cuts. That means not being able to cover the topics properly. Its a Catch-22: Tell the truth and lose the money necessary to keep telling the truth, or avoid the truth and make enough money to survive. Those who have chosen survival simply aren’t able to spread the truth properly.
We will never avoid the truth. The Lord will provide if it is His will. Our job is simply to share the facts, spread the Gospel, and educate as many Americans as possible while exposing the forces of evil.
To those who have the means, we ask that you please donate. We have options available now, but there is no telling when those options will cancel us. We just launched a new GiveSendGo page. We also have our GivingFuel page. There have been many who have been canceled by PayPal, but for now it’s still an option. Your generosity is what keeps these sites running and allows us to get the truth to the masses. We’ve had great success in growing but we know we can do more with your assistance.
Thank you, and God Bless!
JD Rucker
