To no one’s surprise, the Emmys suffered their lowest ratings yet. Really, who watches these award shows anymore? Who wants to watch a bunch of pampered, self-important liberals pat themselves smugly on the back for their political views, while making every effort to skewer those who don’t believe exactly as they do?
The only audience left for these kinds of Hollywood indulgences are those who wish they were there. In other words, table waiters and waitresses all over Los Angeles, and others doing summer stock theater while they feverishly update their head shot and read the daily ads for auditions hoping to be discovered. The very few conservatives in Hollywood take no joy in being part of such a disgusting celebration.
In related news, and the least surprising thing other than the sun rising and setting, the Emmys was on full anti-Trump display.
The 69th Annual Primetime Emmy Awards secured 9.6 million viewers and a 2.1 rating among the all-important adults 18-49 demographic.
That’s down considerably from the 11.3 million viewers and the 2.8 rating for the 2016 ceremony. Maybe people don’t like to watch the Emmys live.
But overall, this Emmys show was aimed squarely at the occupant of the White House, from host Stephen Colbert’s opening shots to “The Handmaid’s Tale’s” final victory three hours later.
It celebrated minority voices in a way that the Emmys have been doing in recent years, gave numerous awards to shows fronted by and giving voice to powerful women, and offered a racially, sexually and culturally diverse view of America that could be seen as a direct affront to today’s political climate in the guise of an awards show.
I’d call the win a slap in the face of dedication, hard work, and creative expression, but the truth is that none of this award-show stuff really matters. So much of it is contrived nonsense that the topic probably isn’t even worth the time I’ve already spent writing about it in this column. The moment Emmy nominations were announced back in July, every one of Baldwin’s competitors assuredly knew they were going to lose, and they knew exactly why.
Promo for Mike Lindell's New Daily Show
I was ready to comment on the #Emmys2017 but, nothing of any significance or of any importance to our lives happened.
— Chuck Woolery (@chuckwoolery) September 18, 2017
Emmy Award winner Lena Waithe
Emmy Award winner Aziz Ansari
Emmy Award winner Donald Glover
Emmy award winner Riz Ahmed#Emmys2017
— Rebecca Theodore-Vachon (@FilmFatale_NYC) September 18, 2017
It would be more accurate to compare the ratings for the #Emmys2017 to the popular vote. The people have spoken!
— KaySoldier (@KSoldier) September 18, 2017
Twitter tried to make the Emmys more relevant than they actually were, but ratings don’t lie. Americans are less interested in watching Hollywood elites pat themselves on the back and belittle their beliefs. The rating declines show that the anticipation of these “meaningful” awards isn’t worth sitting through a bunch of crap. Hollywood is definitely becoming more obsessed with activism than entertainment and storytelling. But let’s not kid ourselves, award shows were never good. Maybe it’s a generational thing that millennials, like myself, are also killing. Even MTV struggles with ratings when it comes to the VMAs. I would argue that older generations have a greater interest in award shows(and the ratings suggest it.) So the Emmys, Oscars, and others are long term headed for decline no matter what. However, the elitism is turning away viewers from generations that are more interested. In the end, it’s a shame it took Obama and Trump for many Americans to realize award shows are dumb.
The only silver lining here is that soon we may see dumb awards shows banished from live television. That day cannot come soon enough.
Promo for Mike Lindell's New Daily Show
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JD Rucker – EIC