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There are two reasons to sell an iconic magazine. One: to make a fortune. Two: to avoid a disastrous loss. I’ll give you one guess as to which reason Rolling Stone is on the market.
Actually, I’ll give you 4 million reasons. That’s what the UVA fake rape story cost the magazine.
After 49 years, Jann Wenner’s prized possession sold 49 percent of itself to a Singapore technology company. Now Wenner and his son Gus want to sell the rest as the magazine celebrates its 50th birthday. Wenner wants to find a buyer “with lots of money.” I wish him luck.
Wenner also said “Rolling Stone has played such a role in the history of our times, socially and politically and culturally. We want to retain that position.” But they have, unfortunately, already lost it, trading it for a handful of liberal magic beans that never grew into a giant-slaying beanstalk.
In its quest for culturally relevant Nirvana, Rolling Stone stepped in more dog poop than gold.
Perspectives
Rolling Stone’s Most Bizarre Moments | Will Ricciardella, The Daily Caller
In memory of Rolling Stone’s news coverage, here are the magazine’s three worst moments from the past five years:
1. Bogus rape story
2. The Boston Bomber cover
3. The apotheoses of Justin Trudeau
Rolling Stone’s Irresponsible Reporting and Social Justice Slant Lands It in the ‘For Sale’ Bin | Brandon Morse, RedState
Whoever buys the flaming pile of feces that is the Rolling Stone has a long road ahead of it. Its partisan reporting, and willingness to endanger innocent lives has black marked a once great magazine into paper people wouldn’t line their birdcages with.
‘Rolling Stone’ Founder Announces Magazine Is Up for Sale
The magazine has not been on the cutting edge of the music industry in recent years, but rather has featured stars of decades past, such as Paul McCartney and Bruce Springsteen, on its cover.
Reactions
Apparently a #RollingStone does gather moss. #magazines #print #digital https://t.co/6qwwv9v1N3
— Rachel Chang | Travel & Pop Culture Journalist (@RachelChang) September 18, 2017
Self inflicted demise. Who's next???
— ❌ Sue Smith (@SueSmith511) September 18, 2017
My promise: if whoever buys Rolling Stone makes me EiC, I'll hire the good ppl canned by MTV's "pivot to video" & let reviewers pan crap LPs
— Esoteric Jeff (@EsotericCD) September 18, 2017
Final Thoughts
Rolling Stone didn’t stay true to its musical roots. If the best they can do is deifying terrorists, glamour shots of Canadian politicians, fake feature stories and 70-year-old musical talents from the 70s, it’s time for new blood. In fact, it’s far past time for new blood. Who would have thought that Keith Richards would outlast Rolling Stone? That may be a safe bet to cover at this point.
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My bet is he won’t die until Baron Trump is running for President.