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Boots and Bytes: The Federalist growth strategy

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We received an email this morning asking us to buy an ad in a print-only magazine. I asked how much and received a phone call within seconds of replying to their email. It’s a well-known publication most often read on airplanes. The pitch was a great one: captive audience, bold messaging potential, 400,000 copies in planes or mailed out every issue. Then, the price-tag came. $12,000.

As I noted in yesterday’s post, we can reach 2,650 people on Facebook for $50. We can email 50,000 people for $245. Why would we ever consider buying a print ad for so much more? Answer: We wouldn’t.

The sales rep emailed me a picture. It looked like she had just taken it with her smartphone after leafing through a recent issues. I was supposed to see it as validation. Another third party had taken advantage of their offer. It wasn’t the full-page ad she was pushing me to get, but she noted that they were an older, more experienced party and had put out ads with them at least once a quarter for years. I wanted to ask her how many elections they’d won by buying the print ads, but decided not to be rude.

Personally, I like a good newspaper or magazine. Call me old-fashioned, but there’s something appealing about looking at paper rather than the glow of a screen. With that said, I can count on two hands the number of times I’ve actually read an article in a newspaper or magazine over the last few years. We’re in a digital age. Our information comes in bytes instead of ink.

The Federalist Party will use modern technology and trends to reach the masses. As appealing as it is to nearly every other party to advertise in traditional media sources like print, radio, and television, we understand that the most cost-effective way to spread our message is digitally. Social media, text messaging, branding ads, and articles will get us more exposure for our efforts and expenditures than traditional advertising. That’s not to say we’d never look at traditional media; we have a contract we’re about to sign to hit 40 radio stations across the nation. However, it has to be the right deal. We won’t spend money or put effort into traditional advertising just to be able to say, “Look at this shiny magazine ad we bought.”

Does that mean we’re going to put all of our eggs in the digital basket? No. The other portion of our outreach strategy is getting boots on the ground. The best way to truly reach the grassroots is one handshake and conversation at a time. We will put a great deal of emphasis on meeting people face-to-face and sharing with them the virtues of smaller government, greater freedoms, and the fight to protect life.

For this, we need to be frugal as well. It can get expensive travelling around the country. We’ll have to pick and choose which events to attend and how we intend to be represented at them. Memorial Day weekend’s Rolling Thunder event in Washington DC is an example of picking the right event based upon access, potential reach, and most importantly our ability to demonstrate fiscal responsibility. Our supporters work hard for their money. We need to treat every dollar we receive as the precious gift that it is.

Direct contact with people is absolutely necessary for the party to grow. We might not touch as many people at Rolling Thunder as we would through a bulk text message blast, but the touches themselves will be more meaningful. We’ll actually be meeting people and talking WITH them rather than most advertising platforms where we’re talking AT them. The Federalist Party wants to be the most technologically advanced party, but we won’t let our tech-savvy side disrupt the interpersonal engagement we can only get by talking to people directly.

We need the tech to help us reach the masses and we need boots on the ground to help us reach people one-on-one. It’s a solid 1-2 punch that will give us the upper hand when mobilizing for elections in the near future. We’re in growth mode now, but the current “boots and bytes” strategy is a microcosm of plans we’ll implement when running in actual races. Just because you won’t see us in a magazine on your next flight doesn’t mean we’re not working hard to be seen.

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Democrats

16 states hit 9th Circuit to sue President Trump, as expected

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16 states hit 9th Circuit to sue President Trump as expected

It was one of the most replayed parts of President Trump’s announcement regarding his national emergency declaration last Friday – a sing-song moment as the President predicted the declaration would be made, Democrats would sue, they’d go through the 9th circuit, and their decision will hopefully be overturned by the Supreme Court. So far, he’s been absolutely correct as 16 states have filed against the declaration.

New York, California, 14 other states sue Trump in Ninth Circuit over emergency declaration

https://www.foxnews.com/politics/new-york-california-sue-trump-in-ninth-circuit-over-emergency-declarationThe attorneys general of California, New York, and 14 other states on Monday filed a lawsuit in the Ninth Circuit against the White House’s recent national emergency declaration over border security, claiming President Trump has “veered the country toward a constitutional crisis of his own making.”

President Trump sarcastically had predicted the lawsuit last week. He’s slammed the Ninth Circuit multiple times as “disgraceful” and politically biased.

My Take

This is their right, and while it may annoy those who support building the border wall, it would be a mistake to condemn these states for trying to stop it. This is part of the way our nation is intended to operate. If one or more states feel the need to challenge the authority of Washington DC, they should be able to make their case before the courts. If the courts make decisions based on the Constitution, then the end result will be the accurate and righteous one.

That’s how this was all intended.

I’m not suggesting the 9th Circuit is going to treat this fairly, nor am I confident the Supreme Court will make its decision solely on the Constitution, but until things are changed, this is what we’ve got. Attempts to subvert any component of this system from the President’s right to declare the emergency to the states’ rights to challenge it to the courts’ responsibility to make a ruling about it all would be to denounce the foundation upon which this nation was built.

There was a way this could have been avoided. Had the President and the GOP decided to have the debate over the wall while they had power over the House, Senate, and White House, they would have been in better position to get the wall going by now. Unfortunately, they an improper political calculation to hold off on the wall debate until after the midterm elections, and now it’s costing the American citizens. It costs us money to sit here through the shutdown and the legal battle over the national emergency declaration. It’s costing us time; the wall should be much further along by now. It may end up costing us the wall altogether if they aren’t able to make a strong case before the Supreme Court.

We are in the midst of a crisis at the border, one that has been going on for decades. Let’s not exacerbate the crisis by adding a Constitutional crisis on top. This needs to play all the way out.

 


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Media

Liz Wheeler on the most disgusting part of the Jussie Smollett scandal

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Liz Wheeler on the most disgusting part of the Jussie Smollett scandal

There are plenty of things about the Jussie Smollett scandal that should disgust us. The instant reaction by celebrities, politicians, and the media is right there at the top, especially when we consider how many are now saying, “let’s wait for the facts.” The notion that a successful gay black man thought it appropriate to make himself seem like a victim is also up there.

As One America News Network’s Liz Wheeler points out, we should also be disgusted that Smollett chose this victim status over being a strong leader and role model for less privileged black and gay people who could have looked up to him for his strength instead of now being scornful of his weakness.

What does that say about America when the left tries so hard to build the narrative that everything is wrong, they’re unwilling to recognize the real problems that are plaguing America. Why? Because they’re the biggest part of the problem.

 


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Democrats

Leftist media pushes back on Green New Deal criticism

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Leftist media pushes back on Green New Deal criticism

It’s been an up-and-down couple of weeks for proponents of the Green New Deal. Before details were released, it was already being heralded as the greatest thing since President Obama’s election. Then, the details came out and even many on the left were taken aback by the ambitious and incoherent provisions of the deal as detailed in a FAQ section on Representative Alexandria Ocasio-Cortez’s government web page.

But that was just a draft. They took it down. At least that was the story.

Unfortunately for proponents, they were caught a little flat-footed as questions started pouring in about, well, all of it. Even if we dismiss the less-draconian concepts such as eliminating air travel or the less-sane ideas like taking care of those who are unwilling to work, the left is still stuck with a proposal that the most frugal estimates put at costing around $7 trillion while other’s consider the decade-long cost to be in the HUNDREDS of trillions of dollars.

This is, of course, ludicrous. There’s not enough money in the entire world to pay for the proposal if its cost is somewhere between the lowest and highest estimates, but that hasn’t stopped leftist media from regrouping. Now that the dust has settled a little bit, they’re doing everything they can to recommit to this concept. It’s not that they suddenly believe in this fairy tale. It’s that they don’t want this to be the issue Republicans attack in the 2020 elections.

One article in particular that I read from CNN (yes, sometimes I need to see what the other side is thinking) really struck me for its honesty about the situation. Though I stopped reading it in paragraph two when it referred to “non-partisan” PolitiFact, I went back to it just now to digest the awfulness fully (see the sacrifices I make for our readers!).

To be clear, much of what this article says is correct. It asserts the GOP will take the tenets of the Green New Deal and use it to scare voters into thinking it’s even worse than Obamacare. From 2010 through 2016, Republicans attacked Obamacare incessantly and it worked, giving them the House in 2010, the Senate in 2014, and the White House in 2016. Unfortunately, they stopped there and didn’t actually go after Obamacare with the same fervor they held in their campaign rhetoric and now the Democrats have turned the issue on its head.

But here’s the thing. Obamacare may have been bad, but the Green New Deal truly is worse. It’s not even close. Even if we take at face value the notion that the Green New Deal is simply an ambitious framework around which real legislation can be forged, we have to look at the core issues entailed in order to see the true damage it can do. This is a socialist document. It’s a call for the same levels of insanity that drive the Medicare-for-All movement. Within its frivolous attempts to change perceptions of air travel, cows, and job creation is a deep-rooted desire to convert Americans to needing more government.

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The Green New Deal represents the far-left’s desire to make more American dependent on government. At the same time, it aims to increase the levels of dependency for those who are already in need of assistance. It wants Democrats to latch their wagons on the notion that if we become a militantly environmentalist nation, that will serve the dual purpose of giving us fulfillment while saving the planet.

I believe most leftist journalists understand this, but they see in the ridiculous framework a path through which Republicans can be defeated wholesale in 2020 as long as the left can control the narrative surrounding the Green New Deal. They fear another Obamacare counterinsurgency that would wipe out the anti-Trump gains they made in 2018, so they’ve adopted a stance that the Green New Deal isn’t as bad as Fox News says it is. Meanwhile, they’re doing everything they can to say, “look over here and not at the Green New Deal.”

The politics behind what the Green New Deal represents is more in play than the tenets of the proposal itself, at least in the eyes of leftist media. It’s not that they want to promote the concept. They simply don’t want the concept to derail their party in the next election.

 


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