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Boots and Bytes: The Federalist growth strategy

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We received an email this morning asking us to buy an ad in a print-only magazine. I asked how much and received a phone call within seconds of replying to their email. It’s a well-known publication most often read on airplanes. The pitch was a great one: captive audience, bold messaging potential, 400,000 copies in planes or mailed out every issue. Then, the price-tag came. $12,000.

As I noted in yesterday’s post, we can reach 2,650 people on Facebook for $50. We can email 50,000 people for $245. Why would we ever consider buying a print ad for so much more? Answer: We wouldn’t.

The sales rep emailed me a picture. It looked like she had just taken it with her smartphone after leafing through a recent issues. I was supposed to see it as validation. Another third party had taken advantage of their offer. It wasn’t the full-page ad she was pushing me to get, but she noted that they were an older, more experienced party and had put out ads with them at least once a quarter for years. I wanted to ask her how many elections they’d won by buying the print ads, but decided not to be rude.

Personally, I like a good newspaper or magazine. Call me old-fashioned, but there’s something appealing about looking at paper rather than the glow of a screen. With that said, I can count on two hands the number of times I’ve actually read an article in a newspaper or magazine over the last few years. We’re in a digital age. Our information comes in bytes instead of ink.

The Federalist Party will use modern technology and trends to reach the masses. As appealing as it is to nearly every other party to advertise in traditional media sources like print, radio, and television, we understand that the most cost-effective way to spread our message is digitally. Social media, text messaging, branding ads, and articles will get us more exposure for our efforts and expenditures than traditional advertising. That’s not to say we’d never look at traditional media; we have a contract we’re about to sign to hit 40 radio stations across the nation. However, it has to be the right deal. We won’t spend money or put effort into traditional advertising just to be able to say, “Look at this shiny magazine ad we bought.”

Does that mean we’re going to put all of our eggs in the digital basket? No. The other portion of our outreach strategy is getting boots on the ground. The best way to truly reach the grassroots is one handshake and conversation at a time. We will put a great deal of emphasis on meeting people face-to-face and sharing with them the virtues of smaller government, greater freedoms, and the fight to protect life.

For this, we need to be frugal as well. It can get expensive travelling around the country. We’ll have to pick and choose which events to attend and how we intend to be represented at them. Memorial Day weekend’s Rolling Thunder event in Washington DC is an example of picking the right event based upon access, potential reach, and most importantly our ability to demonstrate fiscal responsibility. Our supporters work hard for their money. We need to treat every dollar we receive as the precious gift that it is.

Direct contact with people is absolutely necessary for the party to grow. We might not touch as many people at Rolling Thunder as we would through a bulk text message blast, but the touches themselves will be more meaningful. We’ll actually be meeting people and talking WITH them rather than most advertising platforms where we’re talking AT them. The Federalist Party wants to be the most technologically advanced party, but we won’t let our tech-savvy side disrupt the interpersonal engagement we can only get by talking to people directly.

We need the tech to help us reach the masses and we need boots on the ground to help us reach people one-on-one. It’s a solid 1-2 punch that will give us the upper hand when mobilizing for elections in the near future. We’re in growth mode now, but the current “boots and bytes” strategy is a microcosm of plans we’ll implement when running in actual races. Just because you won’t see us in a magazine on your next flight doesn’t mean we’re not working hard to be seen.

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Conservatism

July is Gun Pride Month, the annual celebration of the 2nd Amendment

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July is Gun Pride Month the annual celebration of the 2nd Amendment

Announcing the second annual celebration of the 2nd amendment and the gear that protects our lives and our liberty.

Gun Pride Month is the annual celebration of the life-saving tools of freedom. It’s that time of year when those of the pro-liberty right, liberals, conservatives and Libertarians, come out to show their pride in the kit that protects our lives and liberty. It is the second year of a celebration that is growing by leaps and bounds.

Never Forget, even for an instant, that the one and only reason anybody has for taking your gun away is to make you weaker than he is, so he can do something to you that you wouldn’t allow him to do if you were equipped to prevent it. This goes for burglars, muggers, and rapists, and even more so for policemen, bureaucrats, and politicians. – L. Neil Smith

Standing for the common sense human right of self-defense

Leftists love the divide and conquer approach in attacking liberty. What began with the ‘first they came for the gun owners’ morphed into other targets of the national socialist left. This is why we the patriots of the pro-liberty right must band together and refuse to be silenced by the mobocracy of the left.

Other groups of people have claimed whole months, so why shouldn’t the over 120 million innocent gun owners do the same? This is to show the liberty grabber left that we will not be shamed into silence on social media. We are the armed patriots of America and we aren’t going anywhere, so the nation’s socialist-left had better get used to that fact.

As Tom Knighton of Bearing Arms stated it in his article on the celebration: Make July ‘Gun Pride’ Month!

Gun control activists are lashing out, trying to create a world where gun ownership is socially taboo. They want us silent because if people know we exist, they might be interested in our thoughts on gun control. They might seek us out and get facts about guns and how they’re used for self-defense 2.5 million times per year, a number supported by CDC research.

Not only that, but we get to spend the month of Independence Day celebrating the ultimate proof that we are truly independent. Let’s start showing our support for gun rights by using the hashtag #GunPrideMonth on pictures of us using our firearms responsibly posted to social media. Let’s start printing t-shirts and posters. Let’s come up with new ideas to remind people that we’re gun owners and we’re Americans, for crying out loud!

Guns are the linchpin of liberty

Guns are the only physical manifestation of the Bill of Rights. Without the government-restraining right of firearm ownership, the Constitution is only a piece of paper to be ignored by those who lust for power. Authoritarian socialist regimes of the past and present have also had Constitutions or other foundational documents that purported to protect human and civil rights. But, without the basic human right of self-defense, those rights were meaningless.

It’s no coincidence that the liberty grabber left’s first attempts at censorship began with the subject of the self-defense. What began with the banning of a few 2nd amendment, pro-liberty channels and pages has expanded to other voices. As has always been the case, the left and its socialist national agenda of societal slavery has always been inferior to the agenda of economic liberty and freedom of the conservative right.

The left has a fever, and the only prescription is more gun confiscation

Guns put the teeth in the Bill of Rights, a restraint the power-hungry can’t ignore. This is why we have created this celebration and why it is catching fire among the patriot community. The plain fact is the liberty grabber left cannot abide the ability of the people to ‘resist’ a governmental monopoly on the use of force. As is the case in other realms, they cannot be honest as to why they want certain people to be disarmed. Hence, they have to couch their obsession with stepping-stones to gun confiscation ‘Intergalactic Background Checks’ etc. in terms of ‘safety’ or reform.

We’ve already documented and detailed what is just a sampling of the instances where the national socialist left has demanded gun confiscation. It used to be that the left would only make these strident demands against liberty in the context of a mass murder tragedy, but now they have lowered to bar to calling for this from the mere rumor of the report of something happening of this nature.

The Takeaway

It is patently absurd to collectively punish millions people for the crimes of a few. Is it fair to treat certain people as second class citizens simply because they have certain items of hardware? That is the flawed injustice of the left in going after the basic human rights of innocent gun owners.

It is time for the 120+ million innocent gun owners to stand up and be counted. The liberty grabber left has made it clear they want to punish millions with a never ending stream of new regulations and requirements that will do nothing except punish the innocent, followed by outright gun confiscation. It is time to show our pride in defending liberty and saving lives in the process.

We are currently forming the American Conservative Movement. If you are interested in learning more, we will be sending out information in a few weeks.

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Conservatism

Three reasons the Drudge Report is awful

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Three reasons the Drudge Report is awful

There was a time when I got much of my news from the Drudge Report. It seemed to be conservative, and while it also liked to mix in conspiracy theories, Hollywood news, and an unhealthy dominance of Tom Brady fan stories, it generally got the stories right.

Today, the news aggregator is nothing like it once was. Today, it’s doing three things that should make America-loving patriots absolutely furious.

Contrary to popular belief, it’s not conservative

I remember during the heights of the hoopla regarding the Georgia and Alabama abortion laws, the Drudge Report seemed more annoyed than anything else. The stories about the laws were generally left-leaning – partially neutral in their reporting but with a noticeable bias against the laws. They didn’t post any of the unhinged responses from leftist outlets like Vox or ThinkProgress, but there was no commentary in favor of the laws, either.

Scan the headlines today. There are some that are right-leaning, but there are plenty of missed opportunities to spread a conservative message. The site seems to be against illegal immigration, though not nearly is much as there once. As the border crisis ramps up, coverage of it seems to be ramping down.

They love mainstream media sources

Which news outlets oppose America the most? Washington Post, the New York Times, and CNN are among the worst offenders. Which sites does Drudge link to the most? See previous list.

Sure, they link to Washington Examiner, Townhall, and Breitbart, but those links are scattered among TMZ garbage and Axios progressive news. The funny part is many of the outlets that get the most traffic from Drudge are sites that have attacked him. WaPo ran a very unflattering report on Matt Drudge himself. He blasted them for it. Today, you can still find plenty of links to them littered across his site.

The site is quietly becoming anti-Trump

I never thought I’d see the day when Drudge Report would turn against the President. The site was one of his biggest supporters during the primaries, even attacking other GOP candidates in favor of Trump. But things have changed. It’s hard to find a pro-Trump link on the site at any given moment, but you’ll find plenty of links attacking him.

They use anti-Trump news sources in links about the President, as if trying to shift sentiment away from him and in favor of a Democratic candidate. Pete Buttigieg has been the recipient of the most positive press on Drudge among Democrats. It’s puzzling.

There are alternatives for conservatives who are tired of Drudge Report’s shifting perspectives. This is no longer a conservative news source. Perhaps it never really was. Today, it’s as anti-Trump as they come.

We are currently forming the American Conservative Movement. If you are interested in learning more, we will be sending out information in a few weeks.

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Foreign Affairs

Ben Shapiro attacks media’s unhinged reaction to Iran and Trump

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Ben Shapiro attacks medias unhinged reaction to Iran and Trump

An article we posted earlier caught my attention. I’ll admit, it’s Fathers’ Day and I haven’t been watching the news very closely, but I didn’t realize that even after the revelation that Iran almost certainly attacked oil tankers last week and last month, the media is still pushing the Trump war-mongering narrative.

It’s false.

In doing further research, I came across this Daily Wire video by Ben Shapiro. He was highlighting the lies by the press two days ago, and as they continue to double down on their lies, Americans are being put at risk. Keep in mind that as our EIC pointed out, this false narrative about the President plays right into Iran’s hands. They want the world and the American people to believe President Trump is the aggressor.

What most people fail to understand is the media is willing to hurt you if it hurts Trump in the process. They’ll push the false narrative and help Iran with no concern for America’s interests.

We are currently forming the American Conservative Movement. If you are interested in learning more, we will be sending out information in a few weeks.

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