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Boots and Bytes: The Federalist growth strategy

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We received an email this morning asking us to buy an ad in a print-only magazine. I asked how much and received a phone call within seconds of replying to their email. It’s a well-known publication most often read on airplanes. The pitch was a great one: captive audience, bold messaging potential, 400,000 copies in planes or mailed out every issue. Then, the price-tag came. $12,000.

As I noted in yesterday’s post, we can reach 2,650 people on Facebook for $50. We can email 50,000 people for $245. Why would we ever consider buying a print ad for so much more? Answer: We wouldn’t.

The sales rep emailed me a picture. It looked like she had just taken it with her smartphone after leafing through a recent issues. I was supposed to see it as validation. Another third party had taken advantage of their offer. It wasn’t the full-page ad she was pushing me to get, but she noted that they were an older, more experienced party and had put out ads with them at least once a quarter for years. I wanted to ask her how many elections they’d won by buying the print ads, but decided not to be rude.

Personally, I like a good newspaper or magazine. Call me old-fashioned, but there’s something appealing about looking at paper rather than the glow of a screen. With that said, I can count on two hands the number of times I’ve actually read an article in a newspaper or magazine over the last few years. We’re in a digital age. Our information comes in bytes instead of ink.

The Federalist Party will use modern technology and trends to reach the masses. As appealing as it is to nearly every other party to advertise in traditional media sources like print, radio, and television, we understand that the most cost-effective way to spread our message is digitally. Social media, text messaging, branding ads, and articles will get us more exposure for our efforts and expenditures than traditional advertising. That’s not to say we’d never look at traditional media; we have a contract we’re about to sign to hit 40 radio stations across the nation. However, it has to be the right deal. We won’t spend money or put effort into traditional advertising just to be able to say, “Look at this shiny magazine ad we bought.”

Does that mean we’re going to put all of our eggs in the digital basket? No. The other portion of our outreach strategy is getting boots on the ground. The best way to truly reach the grassroots is one handshake and conversation at a time. We will put a great deal of emphasis on meeting people face-to-face and sharing with them the virtues of smaller government, greater freedoms, and the fight to protect life.

For this, we need to be frugal as well. It can get expensive travelling around the country. We’ll have to pick and choose which events to attend and how we intend to be represented at them. Memorial Day weekend’s Rolling Thunder event in Washington DC is an example of picking the right event based upon access, potential reach, and most importantly our ability to demonstrate fiscal responsibility. Our supporters work hard for their money. We need to treat every dollar we receive as the precious gift that it is.

Direct contact with people is absolutely necessary for the party to grow. We might not touch as many people at Rolling Thunder as we would through a bulk text message blast, but the touches themselves will be more meaningful. We’ll actually be meeting people and talking WITH them rather than most advertising platforms where we’re talking AT them. The Federalist Party wants to be the most technologically advanced party, but we won’t let our tech-savvy side disrupt the interpersonal engagement we can only get by talking to people directly.

We need the tech to help us reach the masses and we need boots on the ground to help us reach people one-on-one. It’s a solid 1-2 punch that will give us the upper hand when mobilizing for elections in the near future. We’re in growth mode now, but the current “boots and bytes” strategy is a microcosm of plans we’ll implement when running in actual races. Just because you won’t see us in a magazine on your next flight doesn’t mean we’re not working hard to be seen.

Entertainment and Sports

Amy Schumer is important in her own mind

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Amy Schumer is important in her own mind

It’s bad when entertainers-turned-political-activists like Colin Kaepernick feel that their opinions are superior to the opinions of others because they have celebrity status based on something other than their governmental acumen. It’s worse when entertainers-turned-political-activists like Amy Schumer support other activists by propagandizing their fans through social media.

That’s what Amy Schumer just did. She also attempted to shame all Caucasian football players for not supporting their brother by kneeling.

Her latest display of activism came in the form of an Instagram post declaring to the world she will not be doing a Super Bowl ad this year. Mainstream media, on cue, took to the airwaves with this “blockbuster” story while social media echoed her sentiment like sheep.

The biggest parallel between Amy Schumer and Colin Kaepernick is that neither had the chops in their former professions to make it big, so they turned to activism to inflate their egos and justify their celebrity status.

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Friday thought. I wonder why more white players aren’t kneeling. Once you witness the truly deep inequality and endless racism people of color face in our country, not to mention the police brutality and murders. Why not kneel next to your brothers? Otherwise how are you not complicit? I think it would be cool if @maroon5 backed out of super bowl like @badgalriri Did. I personally told my reps I wouldn’t do a Super Bowl commercial this year. I know it must sound like a privilege ass sacrifice but it’s all i got. Hitting the nfl with the advertisers is the only way to really hurt them. I know opposing the nfl is like opposing the nra. Very tough, but don’t you want to be proud of how you’re living? Stand up for your brothers and sisters of color. And the hottest thing a guy can do is get down on one knee. Not to propose but to reject the treatment of his teammates by this country. Anyone who says its disrespectful to our military please read up on the fact that a lot of veterans are proud of what @kaepernick7 is doing and fully support him. What are your thoughts?

A post shared by @ amyschumer on

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News

Boko Haram continues its reign of terror

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Boko Haram continues its reign of terror

American media often neglects to report on Boko Haram, the Islamic State of west Africa. After a “resolution” was achieved following the Chibok schoolgirls kidnapping incident of 2014, the group has gone widely unreported by western media.

These men are butchers, arguably more dangerous than any other Islamic State operations and completely out of control as they roam Africa in search of innocent targets. The latest were a dozen farmers who were hacked to pieces by Boko Haram with their machetes.

Dozens Of Farmers Feared Killed In Borno By Boko Haram Insurgents

https://www.thenigerianvoice.com/news/271792/dozens-of-farmers-feared-killed-in-borno-by-boko-haram-insur.htmlA Civilian JTF Leader, Baba Kura Konomi on Saturday in Maiduguri disclosed to newsmen that the farmers were killed, without firing any shot from the guns mounted on the two trucks.

He said: “The insurgents used machetes instead of guns to kill the farmers who were working on their farmlands, located about 185-kilometres along Maiduguri-Damboa road.”

It isn’t just western media that’s ignoring them. Even local media often refrains from publishing stories about them while the government turns a blind eye, usually waiting until the stories are reported by outside agencies before acknowledging the events even happened.

At any random moment, residents anywhere in west Africa realize they may become targets.

Western news agencies do not cover Boko Haram because western media consumers do not seem to care about them. This attitude is not only dangerous for the victims. It empowers these terrorists to achieve their ultimate goal of spreading terror everywhere.

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News

Jordan to play hardball over lease of 1000 acres to Israel

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Jordan to play hardball over lease of 1000 acres to Israel

Jordan’s King Abdullah has indicated he will not renew a lease that has held for a quarter century with Israel that allowed Israeli farmers to cultivate around 1000 acres of land. The lease of these two areas was part of the 1994 peace treaty between the two Middle Eastern nations.

Jordan seeks to end Israel land lease – BBC News

https://www.bbc.com/news/world-middle-east-45933805Earlier King Abdullah of Jordan issued a statement saying it wanted to end the lease, which has seen the two areas, covering a total of about 405 hectares (1,000 acres), cultivated by Israeli farmers.

The areas had always been a “top priority” for Jordan and the decision was based on “our keenness to take whatever is necessary for Jordan and Jordanians”, the statement said.

Not renewing the lease in this long-standing deal would not jeopardize peace directly, but it could be the first warning shot of a shift in policy from the Jordanians. They cite lack of progress in the Israeli-Palestinian peace agreement as a deciding factor, but it really comes down to pressure from inside the government as well as citizens on social media that likely prompted the unexpected move by King Abdullah.

My Take

We have seen and will continue to see a shift away from support of anything that has to do with Israel. Between the United Nations and the Muslim world, the walls will be pressed to close around Israel in an effort to pressure them towards a two-state solution.

We will know for sure where King Adbullah stands in the next year as the lease is negotiated before officially ending. If no agreement is reached, then we can assume Jordan is heading towards a more adversarial stance with their neighbors to the west.

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