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Boots and Bytes: The Federalist growth strategy

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We received an email this morning asking us to buy an ad in a print-only magazine. I asked how much and received a phone call within seconds of replying to their email. It’s a well-known publication most often read on airplanes. The pitch was a great one: captive audience, bold messaging potential, 400,000 copies in planes or mailed out every issue. Then, the price-tag came. $12,000.

As I noted in yesterday’s post, we can reach 2,650 people on Facebook for $50. We can email 50,000 people for $245. Why would we ever consider buying a print ad for so much more? Answer: We wouldn’t.

The sales rep emailed me a picture. It looked like she had just taken it with her smartphone after leafing through a recent issues. I was supposed to see it as validation. Another third party had taken advantage of their offer. It wasn’t the full-page ad she was pushing me to get, but she noted that they were an older, more experienced party and had put out ads with them at least once a quarter for years. I wanted to ask her how many elections they’d won by buying the print ads, but decided not to be rude.

Personally, I like a good newspaper or magazine. Call me old-fashioned, but there’s something appealing about looking at paper rather than the glow of a screen. With that said, I can count on two hands the number of times I’ve actually read an article in a newspaper or magazine over the last few years. We’re in a digital age. Our information comes in bytes instead of ink.

The Federalist Party will use modern technology and trends to reach the masses. As appealing as it is to nearly every other party to advertise in traditional media sources like print, radio, and television, we understand that the most cost-effective way to spread our message is digitally. Social media, text messaging, branding ads, and articles will get us more exposure for our efforts and expenditures than traditional advertising. That’s not to say we’d never look at traditional media; we have a contract we’re about to sign to hit 40 radio stations across the nation. However, it has to be the right deal. We won’t spend money or put effort into traditional advertising just to be able to say, “Look at this shiny magazine ad we bought.”

Does that mean we’re going to put all of our eggs in the digital basket? No. The other portion of our outreach strategy is getting boots on the ground. The best way to truly reach the grassroots is one handshake and conversation at a time. We will put a great deal of emphasis on meeting people face-to-face and sharing with them the virtues of smaller government, greater freedoms, and the fight to protect life.

For this, we need to be frugal as well. It can get expensive travelling around the country. We’ll have to pick and choose which events to attend and how we intend to be represented at them. Memorial Day weekend’s Rolling Thunder event in Washington DC is an example of picking the right event based upon access, potential reach, and most importantly our ability to demonstrate fiscal responsibility. Our supporters work hard for their money. We need to treat every dollar we receive as the precious gift that it is.

Direct contact with people is absolutely necessary for the party to grow. We might not touch as many people at Rolling Thunder as we would through a bulk text message blast, but the touches themselves will be more meaningful. We’ll actually be meeting people and talking WITH them rather than most advertising platforms where we’re talking AT them. The Federalist Party wants to be the most technologically advanced party, but we won’t let our tech-savvy side disrupt the interpersonal engagement we can only get by talking to people directly.

We need the tech to help us reach the masses and we need boots on the ground to help us reach people one-on-one. It’s a solid 1-2 punch that will give us the upper hand when mobilizing for elections in the near future. We’re in growth mode now, but the current “boots and bytes” strategy is a microcosm of plans we’ll implement when running in actual races. Just because you won’t see us in a magazine on your next flight doesn’t mean we’re not working hard to be seen.

Christian, husband, father. EIC, NOQ Report. Co-Founder, the Federalist Party. Just a normal guy who will no longer sit around while the country heads in the wrong direction.

Guns and Crime

ICE gets media beating for taking illegal immigrant into custody over Mexican homicide warrant

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ICE gets media beating for taking illegal immigrant into custody over Mexican homicide warrant

It’s the type of story the media craves. An illegal immigrant, Joel Arrona-Lara, who “hasn’t done anything wrong” was detained by ICE agents while transporting his pregnant wife to the hospital. She ended up having to drive herself the rest of the way before delivering their son.

The spin is predictable. They skim over the fact that he has an arrest warrant in Mexico for homicide while putting all the focus on his wife’s dilemma. They even attempt to cast doubt on the warrant because the lawyer for the family says he couldn’t find a record of the warrant. This last part is most peculiar because it would be simple for a major media outlet to confirm the existence of the warrant. They did, of course, but they won’t report that when they have a better quote from the lawyer denying its existence.

Eventually details will emerge about the warrant, but not until the media inflicts as much damage as possible on ICE and anyone in favor of legal immigration being the proper way to enter the country.

Here’s the story. If you click through, you’ll even get a link at the bottom to the family’s new GoFundMe page:

ICE Detains Man Driving Pregnant Wife To Deliver Baby, Says He Is Wanted For Homicide In Mexico

https://losangeles.cbslocal.com/2018/08/18/joel-arrona-detained-by-ice-san-bernardino-driving-wife-to-deliver-baby/Her husband Joel Arrona-Lara was driving his wife to the hospital for a scheduled Cesarean section Wednesday afternoon when they had to stop to get gas. That’s when their car was approached by two SUVs. Maria said they were officers with Immigration and Customs Enforcement.

The mother of five was then asked to show her identification and complied. When the agents asked Arrona-Lara, the couple said he didn’t have the ID on him, but that they lived nearby and could go get it for them. The agents then asked Arrona-Lara to exit the vehicle, searched the car for weapons, and put Arrona into custody, leaving Maria alone at the gas station.

My take

There’s no doubt the circumstances surrounding all of this are unfortunate. Pregnant wives should not have to drive themselves to the hospital for a scheduled C-section. On the other hand, suspected murderers shouldn’t be entering the country in the first place. That point won’t be mentioned by mainstream media.

ICE has a responsibility to take people like Arrona-Lara into custody so it can be determined whether or not they should be deported. There may have even been a certain degree of leeway given had there been no records other than his status as an illegal immigrant, but being a suspected murderer with an arrest warrant took away any chance at leeway. The ICE agents did the right thing.

As a legal immigrant, I have no sympathy for those who cheat the system and break our laws. Blaming the ICE agents for doing their job correctly in order to keep us safe is the type of insanity mainstream media loves to sell us.

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Democrats

The real reason Ocasio-Cortez is afraid of the press

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The real reason Ocasio-Cortez is afraid of the press

For at least the second time, reporters were barred from covering an event featuring Socialist Democratic darling Alexandria Ocasio-Cortez. The campaign’s reason: we want attendees to feel comfortable since there’s so much national press covering her.

This is an absolutely ridiculous excuse, of course. Nobody goes to a campaign event without knowing the press will (should) be there. It doesn’t make them less comfortable and may actually give some a sense of security knowing the answers to their questions will be judged by more than the audience at hand. That’s one of the reasons for the press in the first place, to give information about an event to people who cannot attend.

Instead, the press is getting another roadblock:

Ocasio-Cortez bans press from covering campaign event

http://www.foxnews.com/politics/2018/08/17/ocasio-cortez-bans-press-from-covering-campaign-event.htmlAlexandria Ocasio-Cortez, the Democratic socialist star running for New York’s 14th congressional district, is facing criticism after her campaign banned journalists from covering a town hall meeting with voters this week.

The Queens Chronicle, a local news outlet, reported that the campaign for the 28-year-old progressive prevented reporters from attending a campaign event in Corona on Sunday, even though it was open to the rest of the public. The campaign reportedly barred reporters from a prior event as well.

It’s conspicuous that a local publication was barred because it runs contrary to the narrative the campaign is trying to sell. So why is she being hidden from reporters at these types of events?

My Take

It’s clear that her exposure is her best friend and worst enemy. Being talked about is a politician’s best friend on the campaign trail, but it also offers a risk of failure. This is most common in events like the town hall meetings she is holding because she’ll be forced to think on her feet.

What if she can’t think on her feet? What if her answers when placed in an unscripted situation the type of answers many would expect from an inexperienced socialist?

Until she’s ready to handle the pressure of having press cover these events, she won’t be ready to hold public office at this level. The House of Representatives isn’t for people who need to be protected from their own answers.

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Culture and Religion

Ken Ham on how science confirms the Bible

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Ken Ham on how science confirms the Bible

One of my biggest pet peeves is the attempt by atheists to use “science” to disprove the Bible. It’s unfortunate on many levels, not the least of which being Pascal’s Wager, but the strangest part is how much of science must be ignored in order to make the claim a Biblical worldview runs counter to modern science.

Some may object to this topic being part of mostly political news site, but it’s been more widely covered in recent years by liberal sites attempting to paint the Biblical worldview in a negative light, so it’s good to give equal time to the counterarguments.

There are better videos than Ken Ham’s discussion on the topic, but few are more easily understood. It’s well worth the hour.

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