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Boots and Bytes: The Federalist growth strategy

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We received an email this morning asking us to buy an ad in a print-only magazine. I asked how much and received a phone call within seconds of replying to their email. It’s a well-known publication most often read on airplanes. The pitch was a great one: captive audience, bold messaging potential, 400,000 copies in planes or mailed out every issue. Then, the price-tag came. $12,000.

As I noted in yesterday’s post, we can reach 2,650 people on Facebook for $50. We can email 50,000 people for $245. Why would we ever consider buying a print ad for so much more? Answer: We wouldn’t.

The sales rep emailed me a picture. It looked like she had just taken it with her smartphone after leafing through a recent issues. I was supposed to see it as validation. Another third party had taken advantage of their offer. It wasn’t the full-page ad she was pushing me to get, but she noted that they were an older, more experienced party and had put out ads with them at least once a quarter for years. I wanted to ask her how many elections they’d won by buying the print ads, but decided not to be rude.

Personally, I like a good newspaper or magazine. Call me old-fashioned, but there’s something appealing about looking at paper rather than the glow of a screen. With that said, I can count on two hands the number of times I’ve actually read an article in a newspaper or magazine over the last few years. We’re in a digital age. Our information comes in bytes instead of ink.

The Federalist Party will use modern technology and trends to reach the masses. As appealing as it is to nearly every other party to advertise in traditional media sources like print, radio, and television, we understand that the most cost-effective way to spread our message is digitally. Social media, text messaging, branding ads, and articles will get us more exposure for our efforts and expenditures than traditional advertising. That’s not to say we’d never look at traditional media; we have a contract we’re about to sign to hit 40 radio stations across the nation. However, it has to be the right deal. We won’t spend money or put effort into traditional advertising just to be able to say, “Look at this shiny magazine ad we bought.”

Does that mean we’re going to put all of our eggs in the digital basket? No. The other portion of our outreach strategy is getting boots on the ground. The best way to truly reach the grassroots is one handshake and conversation at a time. We will put a great deal of emphasis on meeting people face-to-face and sharing with them the virtues of smaller government, greater freedoms, and the fight to protect life.

For this, we need to be frugal as well. It can get expensive travelling around the country. We’ll have to pick and choose which events to attend and how we intend to be represented at them. Memorial Day weekend’s Rolling Thunder event in Washington DC is an example of picking the right event based upon access, potential reach, and most importantly our ability to demonstrate fiscal responsibility. Our supporters work hard for their money. We need to treat every dollar we receive as the precious gift that it is.

Direct contact with people is absolutely necessary for the party to grow. We might not touch as many people at Rolling Thunder as we would through a bulk text message blast, but the touches themselves will be more meaningful. We’ll actually be meeting people and talking WITH them rather than most advertising platforms where we’re talking AT them. The Federalist Party wants to be the most technologically advanced party, but we won’t let our tech-savvy side disrupt the interpersonal engagement we can only get by talking to people directly.

We need the tech to help us reach the masses and we need boots on the ground to help us reach people one-on-one. It’s a solid 1-2 punch that will give us the upper hand when mobilizing for elections in the near future. We’re in growth mode now, but the current “boots and bytes” strategy is a microcosm of plans we’ll implement when running in actual races. Just because you won’t see us in a magazine on your next flight doesn’t mean we’re not working hard to be seen.

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Culture and Religion

Coca-Cola, Ford and Xerox tell Planned Parenthood to remove their names from donor list

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Coca-Cola Ford and Xerox tell Planned Parenthood to remove their names from donor list

Supporting Planned Parenthood has been a badge of honor for many companies over the years, but recent revelations about selling murdered preborn baby parts and other bad press have made the abortion giant no longer a good association for many American companies. Notable large corporations including Coca-Cola, Ford, and Xerox have asked Planned Parenthood to remove their names from their published list of donors.

Planned Parenthood responded by removing the list of 41 corporations altogether.

But it isn’t just embarrassment that prompted the desire for removal. As it turns out, many of the companies on the list stopped donating to Planned Parenthood long ago.

“We checked our files for the last 20 years and have no record of Xerox Corp. contributing to Planned Parenthood,” a representative from Xerox told The Daily Signal.

Opinion

As I’ve said many times, fighting abortion cannot be one-sided. We can’t just focus on the political side of the battle and expect to win if we don’t first win the cultural battle. By highlighting the hideous activities of abortion providers like Planned Parenthood, we weaken their ability to spread their heinous message of death.

This is a huge win that won’t get much coverage. The left doesn’t want anyone to know there’s a large amount of disgust being sent towards Planned Parenthood and not just from ardent pro-life activists. The American people are finally becoming enlightened about the reality of life at conception, the pain felt by preborn babies, and the awful tactics used by Planned Parenthood and their allies.

We need to keep up the pressure. We have truth on our side.

Quote

“Republicans are trying to ban women who receive Medicaid from getting care at Planned Parenthood. I’m sick & tired of these relentless attacks on Americans’ access to health care. My colleagues & I have joined a legal brief to support women’s access to Planned Parenthood.” – Kamala Harris

Final Thoughts

It’s telling that companies who were once proud to be supporters of Planned Parenthood are now hiding their contributions. This is a victory for the cultural side of the battle against abortion.

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Conservatism

Sign the petition demanding an investigation of the investigators

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Sign the petition demanding an investigation of the investigators

Now that Robert Mueller’s investigation into Russian hacking of the 2016 election has been completed and the investigation’s report has been released, we have more questions than we have answers.

Why was it started in the first place? It seems circular reasoning and opposition research were the only pieces of “evidence” used to justify extensive spying on the Trump campaign and the subsequent investigation. This does not clear the threshold of viable suspicion necessary for FISA warrants and clearly was not an appropriate starting point upon which to launch an investigation.

Why was it allowed to continue for so long? The report indicates early on, the investigation saw it was extremely unlikely they would find evidence that the Trump campaign colluded with the Russians. Moreover, the report demonstrates the Russians were acting of their own accord to “hack” the elections, but were unsuccessful in generating enough manipulative propaganda to sway a significant chunk of voters.

Were political motivations at play? At this point, the answer seems obvious. From President Obama’s administration to Hillary Clinton’s presidential campaign to left-leaning elements within the FBI itself, it’s conspicuous that attempts to not only manufacture wrongdoing by candidate Trump but also to hide wrongdoing by candidate Clinton were in full effect.

Two years and $30 million in taxpayer dollars should have yielded answers. It did not. The reason isn’t that there were no answers to be found. It’s that they were looking in the wrong places. It’s time to look in the right places. Sign this petition.

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Immigration

Illegal alien continued assaulting border patrol agent even as they tumbled down a hill

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Illegal alien continued assaulting border patrol agent even as they tumbled down a hill

Tucson Sector Border Patrol agents arrested a 37-year-old Ecuadorian national after he assaulted an agent atop a mountain south of Tucson Wednesday evening. The man continued punching and kicking the agent even as they slid down the hillside.

He was subdued only after additional agents came to restrain him.

Two Mexican nationals traveling with him were also arrested during the incident.

Opinion

We’ve all seen the sad images and videos on mainstream media of helpless mothers with three children trying desperately to get to the United States where they will certainly become productive and patriotic members of society. That’s the image the left wants embedded in our brains, but it’s not the reality at the border.

Yes, there are large groups of migrants coming over nonstop with hopes of taking their piece of the taxpayer-funded pie. But there are also criminals coming over who will do anything, including harm or kill border patrol agents, if that’s what it takes for them to stake their claim to what they want from America and Americans.

There are dangers at the border that rarely get reported. These brave border patrol agents need a wall, more men, better technology, and more facilities to house those coming over. They need these things now, but Democrats continue to demand they try to secure our borders with both hands tied behind their backs. If one were conspiracy-minded, one might think the Democrats are doing it on purpose so more illegal immigrants will come into our country.

Hmm.

Quote

“Assaults highlight safety concerns for agents who often encounter and arrest multiple subjects in remote and isolated locations in rugged terrain.” – CBP Statement

Final Thoughts

The image of helpless migrants carrying little babies and peacefully surrendering to border patrol is only part of the picture. Border patrol agents are put in harms way daily, yet Democrats will not give them the resources they need.

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