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Final pitch to vote straight red ticket: “We can’t go back”



There are two things I’m normally not a fan of: straight ticket voting and national party messages. I’m backing off from both of these pet peeves for this election. Keeping control of the House of Representatives is just too important for me to quibble over degrees of conservatism as I normally do.

I will be voting straight Republican ticket this year. It’s not the first time I’ve done it, but it’s the first time I’ve done it without fully embracing everyone on the ballot. I’m not crazy about a couple of Republicans on my ballot, but I’m voting for them anyway. If we lose either the House or the Senate, the progress we’ve made over the last two years will be halted at best, reversed at worst.

That’s why this video actually worked for me. It represents me. I agree with the messaging. National party messages are usually based on issues. I remember when the GOP put out horrible ads in 2012 that were all about Obamacare. It was the right message for most individual candidates but it wasn’t universal enough for the party to promote it. When a national party focuses on a single issue, it speaks of a generalization that will not resonate.

This message geared around the economy is universal. It’s a safe bet that the vast majority of people seeing this message are in better financial situations than they were two years ago. Instead of making it a partisan message like they did in 2012 when half the country liked Obamacare, they chose to go with a personal message reminiscent of President Reagan’s message in 1980. It’s actually the opposite message; Reagan was pointing to how bad the economy was in 1980 and asked, “Are you better off than you were four years ago?”

It was powerful and it worked. This message of not going back isn’t quite as strong, but it works nonetheless.

Americans must ask themselves if they’re better off than they were two years ago. If they’re honest, the vast majority will admit that their bank accounts are bigger, their tax burden is smaller, and prospects for prosperity are much, much higher.


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