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It’s not often that I get to bring you all TRULY good news. It feels SO GOOD to tell the story of Judge Roy Moore’s well deserved victory in Alabama.
The political angles will be analyzed for months and deserve scrutiny. But I’d like to address this from a slightly different angle – so please bear with me!
Before becoming a radio hostess I spent almost 14 years in advertising sales. Radio, television, billboards, bus wraps… you name it! Sales is a brutal yet refining craft, especially if you endeavor to approach it honestly and with integrity.
Cold calling, scouring the Yellow Pages, slammed doors, ‘Get Losts’, proposals thrown in the trash, creepy clients who wasted hours of my time because they thought they could get a date, hours spent on presentations only to lose the sale because of nepotism or favoritism. Brutal sexual harassment from managers and bosses… these were the struggles that I suspect many salespeople face.
Yet they were overshadowed by the wins. The wins were GLORIOUS and meaningful. They led to very successful career in media. Even more precious to me were the deep and lasting relationships I formed with clients and colleagues that have spanned decades!
So what is my POINT? What does this have to do with Politics?
I learned very early in my career that in order to WIN without cheating or manipulating … I had to learn to LOSE. My job was to be rejected often, to be a LOSER!
Let me explain…
- For every 100 phone calls, I would get 10 appointments.
- For every 10 appointments, I would get 3 pitches.
- For every 3 pitches, I would get ONE new client.
And I won! But only occasionally. With that crazy formula I built a solid client base and gave myself a pretty good raise every year. And when I had children – that formula gave me the flexibility to stay home with my kids 4 out of 7 days a week.
More importantly, losing refined my character. It made me stronger. I learned humility, perseverance and resilience. And I’m glad for that.
You see, I think in politics, whether we are running for office, starting a news site, activating locally or organizing a movement, we mistakenly obsess over the WINS rather than the refining process of losing. If an entity isn’t always winning we assume they must be losing.
And this is where principled people often get trapped. We might cheat, or manipulate or sell out in order to chase the win rather than understand that the PROCESS of selling our Constitutional ideals and acting with integrity is MORE important than cheap, political wins.
The process of getting up, giving our ALL, acting with integrity, telling the truth, working hard, advocating for our principles and then losing is usually enough to make most of us give up.
They key is to get up, dust off and do it AGAIN.
And again.
And again.
And again.
And I promise you all that the wins will come. They are few and far between but they are MEANINGFUL. These are the victories that change the course of nations and define generations.
I’m going to savor this victory in Alabama and return to it when the defeats are rolling in. I promise you that I will continue to work the formula and hope you will too. Cheerfully and with great heart, as long as God calls me to do so!
Are you with me?
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Thanks for posting guys!
Spot on. As someone who’s faced the same challenges in sales I can tell you I now appreciate wins like Moore’s a lot more. When they’re so few and far between, it makes them more special.