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Boots and Bytes: The Federalist growth strategy

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We received an email this morning asking us to buy an ad in a print-only magazine. I asked how much and received a phone call within seconds of replying to their email. It’s a well-known publication most often read on airplanes. The pitch was a great one: captive audience, bold messaging potential, 400,000 copies in planes or mailed out every issue. Then, the price-tag came. $12,000.

As I noted in yesterday’s post, we can reach 2,650 people on Facebook for $50. We can email 50,000 people for $245. Why would we ever consider buying a print ad for so much more? Answer: We wouldn’t.

The sales rep emailed me a picture. It looked like she had just taken it with her smartphone after leafing through a recent issues. I was supposed to see it as validation. Another third party had taken advantage of their offer. It wasn’t the full-page ad she was pushing me to get, but she noted that they were an older, more experienced party and had put out ads with them at least once a quarter for years. I wanted to ask her how many elections they’d won by buying the print ads, but decided not to be rude.

Personally, I like a good newspaper or magazine. Call me old-fashioned, but there’s something appealing about looking at paper rather than the glow of a screen. With that said, I can count on two hands the number of times I’ve actually read an article in a newspaper or magazine over the last few years. We’re in a digital age. Our information comes in bytes instead of ink.

The Federalist Party will use modern technology and trends to reach the masses. As appealing as it is to nearly every other party to advertise in traditional media sources like print, radio, and television, we understand that the most cost-effective way to spread our message is digitally. Social media, text messaging, branding ads, and articles will get us more exposure for our efforts and expenditures than traditional advertising. That’s not to say we’d never look at traditional media; we have a contract we’re about to sign to hit 40 radio stations across the nation. However, it has to be the right deal. We won’t spend money or put effort into traditional advertising just to be able to say, “Look at this shiny magazine ad we bought.”

Does that mean we’re going to put all of our eggs in the digital basket? No. The other portion of our outreach strategy is getting boots on the ground. The best way to truly reach the grassroots is one handshake and conversation at a time. We will put a great deal of emphasis on meeting people face-to-face and sharing with them the virtues of smaller government, greater freedoms, and the fight to protect life.

For this, we need to be frugal as well. It can get expensive travelling around the country. We’ll have to pick and choose which events to attend and how we intend to be represented at them. Memorial Day weekend’s Rolling Thunder event in Washington DC is an example of picking the right event based upon access, potential reach, and most importantly our ability to demonstrate fiscal responsibility. Our supporters work hard for their money. We need to treat every dollar we receive as the precious gift that it is.

Direct contact with people is absolutely necessary for the party to grow. We might not touch as many people at Rolling Thunder as we would through a bulk text message blast, but the touches themselves will be more meaningful. We’ll actually be meeting people and talking WITH them rather than most advertising platforms where we’re talking AT them. The Federalist Party wants to be the most technologically advanced party, but we won’t let our tech-savvy side disrupt the interpersonal engagement we can only get by talking to people directly.

We need the tech to help us reach the masses and we need boots on the ground to help us reach people one-on-one. It’s a solid 1-2 punch that will give us the upper hand when mobilizing for elections in the near future. We’re in growth mode now, but the current “boots and bytes” strategy is a microcosm of plans we’ll implement when running in actual races. Just because you won’t see us in a magazine on your next flight doesn’t mean we’re not working hard to be seen.

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Media

DDoS and Twitter attack in same day. Someone’s not happy with us.

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DDoS and Twitter attack in same day Someones not happy with us

I should have known when the the Twitter account for the site was suddenly permanently banned that something was fishy. Unfortunately, Twitter is funny that way, so I didn’t put 2 and 2 together until the site itself went down.

When you operate a site that tells the truth, there’s bound to be someone offended. That’s the nature of the game, especially for a news site that focuses on conservative media, that holds a Judeo-Christian worldview, and that isn’t afraid to say things that may not be popular with, well, most people.

Our web provider was great. They recognized the attacks and took steps to stop them, but the attackers are clever. When they couldn’t brute-force hack into the admin, they went the DDoS route. I’m not going to get into the technical details because they’re over my head, but from what I can tell from the logs and in talking to our host, it wasn’t a casual attack. They’ve been trying to hack the back end for days and when that proved too challenging,they went straight for the shutdown attempt.

As for Twitter, I’m not even going to bother. The site and one of the authors (that I’ve seen so far) were banned. I switched the site to link to my personal Twitter account. Been meaning to spend more energy there anyway.

This is reason #17 why we’re so badly in need of donations from our readers. We have big plans for the site that include paid editors, writers, graphics, and a tech person (which we obviously need). I need to move the site to a stronger hosting tier, one that can withstand attacks like today. The one we’re using isn’t cheap, but it’s not top-of-the-line.

When you’re on the right side of the political aisle, there will be people who try to stop you. We will persevere, but we certainly can use the help.

To paraphrase a famous quote, if you’re not making enough people mad, then you’re doing it wrong. We will not crumble under the weight of heavy opposition. Fighting the left and their media puppets is a task that’s too important to let go.


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Culture and Religion

The complete fraud that is socialism

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The complete fraud that is socialism

Once again we are witness to the age-old scam of socialism with Leftists making promises to attain power that can never be fulfilled.

Long before Aleksandr Solzhenitsyn’s Gulag Archipelago exposed the systematic oppression, torture, incarceration and deliberate mass murder that are the hallmarks of socialistic slavery. James A. Michener documented the 1956 Hungarian uprising against communism in his book ‘The Bridge at Andau’. While both are great literary works, ‘The Bridge at Andau’ laid bare the complete fraud that is the collectivist ideologies in creating a ‘Heaven on Earth’ or ‘worker’s paradise’ that never comes to fruition.

The selling of socialistic slavery to a new generation tends to follow a certain type of ‘progress’. Promises are made for all kinds of largess ranging from Free Healthcare, Free Housing, Free College, Free food to even Free income. All paid for with other people’s money. Never mind that It’s impossible to fulfill all of these wondrous asseverations. Appearances must be made to at least begin the process, so the ever-present task of wealth redistribution begins at the point of a gun.

This is also why the Socialist-Left obsesses over gun confiscation and the suppression of free speech. It is imperative for the Leftists to disarm the people since they generally object to having their property stolen from them. However, we are getting ahead of ourselves, this is to document how this exploitation of the people has ‘progressed’ in other collectivist enclaves to better understand how this crime against the people is perpetrated.

Why do collectivist regimes always require secret police apparatus and the suppression of Liberty?

This question was detailed in The Bridge at Andau in the chapters on the ‘AVO man’. In which he discusses the secret police organisation of the Hungarian Communists, the AVO (Allamvedelmi Osztaly). He bluntly asked and answered the question:

Why must communism depend on such dregs of society?

No matter on what elevated plane communism begins its program of total dictatorship. it sooner or later runs into such economic and social problems that some strong-arm force is required to keep the civil population under control.

As is the case now as it was then, a nation’s Socialist-Left will promise just about anything to attain power over the people:

When communism is wooing the workers in Csepel, all kinds of exaggerated promises are made if they seem likely to awaken men’s aspirations and their cupidity. These promises are couched in such simple terms and such effective symbols that they become immediate goals of the revolution.

Review briefly what communist agitators had once promised the Hungarians who appear in this book: consumer goods such as they had never known before, increased wages. increased social benefits, shorter hours of work, improved education for everyone, a greater social freedom, and a government directly responsible to the working classes. Under communism such promises were never even remotely capable of attainment.

[Our Emphasis]
If all of that sounds eerily familiar, it’s because that’s part of a very old song and dance that has deceived many a generation into enslaving themselves under socialism. Consider this recent story from the Associated Press:

Democrats lurch left on top policies as 2020 primary begins

NEW YORK (AP) — Democratic presidential contender Julian Castro launched his campaign by pledging support for “Medicare for All,” free universal preschool, a large public investment in renewable energy and two years of free college for all Americans.
….

New Jersey Sen. Cory Booker, who is expected to launch his presidential campaign soon, has sponsored legislation to create a federal jobs guarantee program in several communities across America.

The pilot program… could ultimately transform the U.S. labor market by providing well-paid government employment with benefits for anyone who wants it.

[Our Emphasis]

As Margaret Thatcher so aptly surmised, eventually they will run out of other people’s money. In our case in the states, that is already the situation given the enormous debt and unfunded liabilities reaching into the stratosphere of trillions of dollars. Of course, this hasn’t deterred committed collectivists such as Democratic mayor Bill de Blasio who recently stated that ‘There’s plenty of money in the world… It’s just in the wrong hands!’ Never mind that it is morally wrong to steal the property of others or that once a society turns down the dead-end of socialism there will always be more people wanting more money from those who have it.

Wealth redistribution scams will always wreck the economy. A socialist regime that nationalizes the economy can never function better than one of economic Liberty. Soon enough everything breaks down, the people see through the lies and the government has to start breaking heads. Thus it is imperative that they have previously confiscated the people’s guns and made it illegal to defend themselves.

The Takeaway

Socialistic schemes always run contrary to basic human nature. Rewarding someone for not working will always result in less work. Conversely, punishing someone for working will also result in less work.

This basic logic of human nature seems to be lost on Leftists. But perhaps it is not. They have to know their schemes have never and will never work. And yet they still try to impose them on everyone else. Perhaps they know of the epic fraud they are continually perpetrating on society, but they don’t care. That will be the subject of our next installment.


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Foreign Affairs

As Venezuela implodes, Trump administration recognizes Juan Guaidó as President

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As Venezuela implodes Trump administration recognizes Juan Guaid as President

The destruction of Venezuela by socialism and corruption is practically complete, but hope is on the horizon. A new President has been recognized by the United States, making Nicolas Maduro’s presidency nearly finished.

Juan Guaidó has been serving as the President of the National Assembly of Venezuela since earlier this month and assumed the role of interim President earlier today. The United States joins Brazil, Canada, Chile, Colombia, and Puerto Rico in recognizing his claim as legitimate.

People have filled the streets of Caracas in an amazing display of solidarity against Maduro, who held an “inauguration” on January 11 despite clear indicators the May 2018 elections were rigged. Now, the streets of Caracas are full.

President Trump confirmed the move following multiple news outlets quoting White House officials.

Ironically, Guaidó’s rallying cry happens to be “Sí, se puede!”, Spanish for “Yes we can.”

My Take

This is the only viable move given the circumstances. As I posted on Facebook:

It may not be possible for Guaidó to turn around the failing nation without a lot of outside assistance, but one thing is certain: Maduro had zero chance of making anything better for his starving people.


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