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Boots and Bytes: The Federalist growth strategy

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We received an email this morning asking us to buy an ad in a print-only magazine. I asked how much and received a phone call within seconds of replying to their email. It’s a well-known publication most often read on airplanes. The pitch was a great one: captive audience, bold messaging potential, 400,000 copies in planes or mailed out every issue. Then, the price-tag came. $12,000.

As I noted in yesterday’s post, we can reach 2,650 people on Facebook for $50. We can email 50,000 people for $245. Why would we ever consider buying a print ad for so much more? Answer: We wouldn’t.

The sales rep emailed me a picture. It looked like she had just taken it with her smartphone after leafing through a recent issues. I was supposed to see it as validation. Another third party had taken advantage of their offer. It wasn’t the full-page ad she was pushing me to get, but she noted that they were an older, more experienced party and had put out ads with them at least once a quarter for years. I wanted to ask her how many elections they’d won by buying the print ads, but decided not to be rude.

Personally, I like a good newspaper or magazine. Call me old-fashioned, but there’s something appealing about looking at paper rather than the glow of a screen. With that said, I can count on two hands the number of times I’ve actually read an article in a newspaper or magazine over the last few years. We’re in a digital age. Our information comes in bytes instead of ink.

The Federalist Party will use modern technology and trends to reach the masses. As appealing as it is to nearly every other party to advertise in traditional media sources like print, radio, and television, we understand that the most cost-effective way to spread our message is digitally. Social media, text messaging, branding ads, and articles will get us more exposure for our efforts and expenditures than traditional advertising. That’s not to say we’d never look at traditional media; we have a contract we’re about to sign to hit 40 radio stations across the nation. However, it has to be the right deal. We won’t spend money or put effort into traditional advertising just to be able to say, “Look at this shiny magazine ad we bought.”

Does that mean we’re going to put all of our eggs in the digital basket? No. The other portion of our outreach strategy is getting boots on the ground. The best way to truly reach the grassroots is one handshake and conversation at a time. We will put a great deal of emphasis on meeting people face-to-face and sharing with them the virtues of smaller government, greater freedoms, and the fight to protect life.

For this, we need to be frugal as well. It can get expensive travelling around the country. We’ll have to pick and choose which events to attend and how we intend to be represented at them. Memorial Day weekend’s Rolling Thunder event in Washington DC is an example of picking the right event based upon access, potential reach, and most importantly our ability to demonstrate fiscal responsibility. Our supporters work hard for their money. We need to treat every dollar we receive as the precious gift that it is.

Direct contact with people is absolutely necessary for the party to grow. We might not touch as many people at Rolling Thunder as we would through a bulk text message blast, but the touches themselves will be more meaningful. We’ll actually be meeting people and talking WITH them rather than most advertising platforms where we’re talking AT them. The Federalist Party wants to be the most technologically advanced party, but we won’t let our tech-savvy side disrupt the interpersonal engagement we can only get by talking to people directly.

We need the tech to help us reach the masses and we need boots on the ground to help us reach people one-on-one. It’s a solid 1-2 punch that will give us the upper hand when mobilizing for elections in the near future. We’re in growth mode now, but the current “boots and bytes” strategy is a microcosm of plans we’ll implement when running in actual races. Just because you won’t see us in a magazine on your next flight doesn’t mean we’re not working hard to be seen.

Christian, husband, father. EIC, NOQ Report. Co-Founder, the Federalist Party. Just a normal guy who will no longer sit around while the country heads in the wrong direction.

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Guns and Crime

Will school shootings be the next step toward a nationalized police force?

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The recent shooting at Santa Fe High School outside Houston, TX, that resulted in ten dead and thirteen wounded is fueling another round of demands by liberals in Congress to pass more anti-gun laws “to protect our kids” with some blaming the NRA for preventing such laws from being passed.

While conservatives and those who claim to be conservative willingly point fingers at the Democrat side of the aisle, the sad fact is that many Republicans agree with Democrats on the issue of gun control.

For example, after blaming local police for the Parkland, FL. high school shooting in February, Trump held a bipartisan meeting with members of congress where he openly supported the idea of seizing guns from Americans who committed no crime, even if it violated their Fifth and Fourteenth Amendment right to due process.

Weeks later, Secretary of Education, Betsy DeVos wrote an opinion piece praising Trump for signing the disastrous Omnibus bill because it contained over $700 million to fund the STOP School Violence Act to pay for so-called mental health services designed to prevent school shootings. DeVos’ rhetoric aside, Rep. Thomas Massey (R-KY) stated in an interview with Conservative Review at the time that the STOP SVA essentially nationalized public-school safety.

I think that nationalizing public-school safety is the ultimate goal of big-government progressives. It’s been building for quite some time now, and I think the hype over recent school shootings will be the thing that puts it over the top.

The desire to create a nationalized police force began gaining traction under the Obama administration. Consider the actions of the Congressional Black Caucus following the fatal shooting of Michael Brown in Ferguson, MO. In a letter to then-president Obama, the CBC demanded the appointment of a Police Czar to give the feds control over the local police. Not long afterward, Al Sharpton called for a march on Washington to demand the DOJ to take control of the police nationwide.

Though neither of these efforts came to fruition, Obama succeeded in laying the groundwork for a nationalized police force by leveraging a series of tragedies into policies giving the DOJ control over local police forces in several communities across America.

Trump has bought into the idea of federal control of local police since becoming president, threatening to “send in the feds” in January, 2017 to clean up Chicago after a FOX News report about gun violence in the Windy City.

Shortly after the Santa Fe tragedy, Trump demanded action “at every level of government” which is exactly what he said following the FL shooting. This led to the creation of a host of anti-Second Amendment proposals by Republicans and Democrats designed to disarm Americans and place armed security in every public school.

Obviously, there’s nothing wrong with working to make schools safer, but with Washington working 24/7 to limit our Constitutional rights, should we give the federal government and the Department of Homeland Security that power?

Before you answer, do you remember how George Bush and a fully compliant Congress federalized airport security and created The Transportation Security Administration in the name of “safety” following 9/11? Besides creating tens of thousands of lifetime unionized government jobs, and the likely violation of our Fourth Amendment rights, these “transportation security officers” have been an abysmal failure.

Federal control of school security essentially creates a type of nationalized police force. Doing it “for the children” doesn’t change that.

Originally posted on The Strident Conservative.

 


David Leach is the owner of The Strident Conservative. His daily radio commentary is distributed by the Salem Radio Network and is heard on stations across America.

Follow the Strident Conservative on Twitter and FacebookSubscribe to receive podcasts of radio commentaries: iTunes | Stitcher | Tune In | RSS

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Opinions

Conservative Picks for the Kentucky Primary

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Kentucky is the state that gave us Rand Paul. He is the biggest highlight, however he is not alone like Ben Sasse in Nebraska. Thomas Massie is also a strong Conservative. This primary has a chance to unseat a major swamp creature. Aside from this one race, there wasn’t much action to be had. Mitch McConnell shows that Kentucky does not have a rich history in holding bad politicians accountable. So if there are any Conservative victories in Kentucky, they should be celebrated vocally.

Best Pick: Geraldo Serrano
Worst Picks: Harold Rogers, Chuck Eddy, Andy Barr
Best Race: District 5
Worst Race: District 6

District 1

James Comer is more fiscally responsible than most RINOs, but he still voted for Omnibus. He is unopposed.

District 2

Bill Gutherie is an unopposed RINO.

District 3

Three Republicans look to win Louisville. The first is Vicky Glisson. She is running a limited issues campaign focused on drugs, healthcare, and a hint of fiscal responsibility. Next is Rhonda Palazzo, the most upfront Conservative in the race. She is a real estate agent and devout Christian. Her stance is overly simplistic, to a fault. Lastly is Mike Craven. His platform is also too simplistic. This race is a three way crapshoot in terms of determining the best candidate.

Conservative Pick: Rhonda Palazzo

District 4

Since 2012, Thomas Massie has been a solid Conservative. He is unopposed.

District 5

Harold Rogers is a decades experienced swamp creature, 33 years in the making. Gerardo Serrano is his challenger. Serrano has Rand Paul potential in both foreign and domestic policy, such as FISA. His website features a unique story of him and a county sheriff, where he held a sheriff accountable when the 2nd amendment was in danger. (The sheriff wasn’t a villain in the story).

I especially like his twitter handle. Geraldo Serrano is a strong candidate, and we desperately as a nation need to unseat swamp monsters such as Harold Rogers.

Conservative Pick: Geraldo Serrano

District 6

Andy Barr is another RINO with a horrendous spending record. He is being challenged by Chuck Eddy. This was a huge disappointment.

I don’t believe he realizes how much a massive walking contradiction he is.

Conservative Pick: None, Barr will undoubtedly win

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Opinions

Conservative Picks for the Georgia Primary

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Georgia is another state in the deep South that does very little to advance Conservatism in the country. Conservative Picks has thus far shown that the South is not as Conservative as stereotyped. Arkansas sends a bunch of RINOs and so too does Georgia. However, what is remarkable about Georgia is that none of the Republicans except for the awful Senator Iksakson are career politicians. He’s the only one exceeding 12 years other than Democrats, of which, he might as well be. Still, that is something to say about Georgia. The state has a lot of newer faces and most are sycophantic to Trump’s reckless spending agenda. Georgia has some strong Conservatives running to unseat incumbents. The Governor’s race was an additional focus of the Georgia addition because of previous coverage of the candidates involved.

Best Picks: Jody Hice, Shane Hazel, Philip Singelton, Hunter Hill
Worst Picks: Drew Ferguson, Rob Woodall, Rick Allen
Best Race: District 10
Worst Race: District 12

Governor

In the past NOQ Report has interviewed Hunter Hill. He is a strong candidate, with a goal to eliminate the income tax of the state, after fixing the budget. While Casey Cagle, the Lt. Governor is a favorite, forcing a runoff election is best for Conservatism in the state.

Conservative Pick: Hunter Hill

District 1

Earl “Buddy” Carter has been in the seat for three years and has proven to be a RINO with a Liberty Score of 48. He is unopposed.

District 2

This is a blue district. Herman West Jr. is unopposed in this primary.

District 3

After one year in office, Drew Ferguson has proven to be sycophantic to Trump’s reckless spending. The incumbent RINO has shown itself. However, he is being challenged by Philip Singleton. Singleton is campaigning on the exact shortcomings of Ferguson previously described. Fiscal responsibility is a pillar of his campaign as is not funding Planned Parenthood, something the incumbent has failed miserably at. The decorated veteran is also strong on immigration and for free trade.

Conservative Pick: Philip Singleton

District 4

This is another blue district and Joe Profit is unopposed.

District 5

There is no GOP contender.

District 6

Karen Handel is cut from the same cloth as Ferguson. She is unopposed.

District 7

Rob Woodall is yet another RINO. Challenging him is Shane HazelNOQ Report has actually been covering this primary for a while now. You can read his interview with editor Benjamin Wilhelm. Hazel is a strong Conservative and picked up a key endorsement from the Republican Liberty Caucus.

Conservative Pick: Shane Hazel

District 8

Adam Scott is another sycophantic RINO. He is unopposed.

District 9

Doug Collins has been in the game for seven years and is mediocre at best. He’s a spender. He is unopposed.

District 10

Jody Hice is a Freedom Caucus member and has only held the seat since 2014. His Liberty Score of 91 is the highest in Georgia. He has two opponents looking to force him into the runoff election. Bradley Griffin is the first opponent. He has one of the worst websites I’ve seen, functionally speaking. His platform is strong. In fact, it doesn’t seem as though he opposes Hice on any issue. The second opponent is Joe Hunt. The probably RINO warning is sounded at his campaign motto “Traditional Values and Sensible Politics.” It’s far too easy to find a social conservative but a real Conservative is more difficult. All signs point to Hunt running from the left such as his support for Net Neutrality.

Hice and Griffin are strong Conservatives, but Griffin lacks a record of action, of which Jody Hice is exceptionally strong. Because of that, voting for him is too great a risk. It would have been ideal for Griffin to have been in another District.

Conservative Pick: Jody Hice

District 11

Barry Loudermilk is like milk. He will only get worse over time. (This pun was unplanned.) He is unopposed.

District 12

Omnibus was one of a few times where Rick Allen remained fiscally Conservative. Eugene Yu looks to unseat him for the third time. Unsurprisingly, as a legal immigrant, his stance is strong. He also running as a fiscal hawk. We’ve seen this plenty of times before, but he doesn’t have any contradicting campaign talk on these matters. Rick Allen may have voted against Omnibus, but his record isn’t strong enough.

Conservative Pick: Eugene Yu

District 13

There is a race to turn the district red between Femi Akinkugbe and David Callahan. This was relatively easy to decide. Akinkugbe is for raising gun rights from 18 to 21. Callahan is a much stronger pick, having been involved with CPAC and a stronger stance on other issues. Interestingly enough, neither voted for Trump in the primaries. Akinkugbe voted for Rubio and Callahan for Fiorina. Either way, Akinkugbe isn’t a Conservative.

 Conservative Pick: David Callahan

District 14

Tom Graves is an incumbent RINO. He is unopposed.

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