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Boots and Bytes: The Federalist growth strategy

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We received an email this morning asking us to buy an ad in a print-only magazine. I asked how much and received a phone call within seconds of replying to their email. It’s a well-known publication most often read on airplanes. The pitch was a great one: captive audience, bold messaging potential, 400,000 copies in planes or mailed out every issue. Then, the price-tag came. $12,000.

As I noted in yesterday’s post, we can reach 2,650 people on Facebook for $50. We can email 50,000 people for $245. Why would we ever consider buying a print ad for so much more? Answer: We wouldn’t.

The sales rep emailed me a picture. It looked like she had just taken it with her smartphone after leafing through a recent issues. I was supposed to see it as validation. Another third party had taken advantage of their offer. It wasn’t the full-page ad she was pushing me to get, but she noted that they were an older, more experienced party and had put out ads with them at least once a quarter for years. I wanted to ask her how many elections they’d won by buying the print ads, but decided not to be rude.

Personally, I like a good newspaper or magazine. Call me old-fashioned, but there’s something appealing about looking at paper rather than the glow of a screen. With that said, I can count on two hands the number of times I’ve actually read an article in a newspaper or magazine over the last few years. We’re in a digital age. Our information comes in bytes instead of ink.

The Federalist Party will use modern technology and trends to reach the masses. As appealing as it is to nearly every other party to advertise in traditional media sources like print, radio, and television, we understand that the most cost-effective way to spread our message is digitally. Social media, text messaging, branding ads, and articles will get us more exposure for our efforts and expenditures than traditional advertising. That’s not to say we’d never look at traditional media; we have a contract we’re about to sign to hit 40 radio stations across the nation. However, it has to be the right deal. We won’t spend money or put effort into traditional advertising just to be able to say, “Look at this shiny magazine ad we bought.”

Does that mean we’re going to put all of our eggs in the digital basket? No. The other portion of our outreach strategy is getting boots on the ground. The best way to truly reach the grassroots is one handshake and conversation at a time. We will put a great deal of emphasis on meeting people face-to-face and sharing with them the virtues of smaller government, greater freedoms, and the fight to protect life.

For this, we need to be frugal as well. It can get expensive travelling around the country. We’ll have to pick and choose which events to attend and how we intend to be represented at them. Memorial Day weekend’s Rolling Thunder event in Washington DC is an example of picking the right event based upon access, potential reach, and most importantly our ability to demonstrate fiscal responsibility. Our supporters work hard for their money. We need to treat every dollar we receive as the precious gift that it is.

Direct contact with people is absolutely necessary for the party to grow. We might not touch as many people at Rolling Thunder as we would through a bulk text message blast, but the touches themselves will be more meaningful. We’ll actually be meeting people and talking WITH them rather than most advertising platforms where we’re talking AT them. The Federalist Party wants to be the most technologically advanced party, but we won’t let our tech-savvy side disrupt the interpersonal engagement we can only get by talking to people directly.

We need the tech to help us reach the masses and we need boots on the ground to help us reach people one-on-one. It’s a solid 1-2 punch that will give us the upper hand when mobilizing for elections in the near future. We’re in growth mode now, but the current “boots and bytes” strategy is a microcosm of plans we’ll implement when running in actual races. Just because you won’t see us in a magazine on your next flight doesn’t mean we’re not working hard to be seen.

Christian, husband, father. EIC, NOQ Report. Co-Founder, the Federalist Party. Just a normal guy who will no longer sit around while the country heads in the wrong direction.

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Media

Jim Acosta is building his own celebrity, not seeking the truth

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Jim Acosta is building his own celebrity not seeking the truth

The press shouldn’t be part of the news. It happens from time to time based upon proximity; because they have to be close to situations, they occasionally get drawn in. What a good journalist should never do is intentionally insert himself into the news, but that seems to be exactly what CNN’s Jim Acosta is doing.

He doesn’t care about reporting. It’s as if he now enjoys being the news. That’s the only logical conclusion one can come up with when viewing his actions over the past several months. Once an obscure media figure during the Obama era, Acosta has found true celebrity status by going after the President and his staff.

He tasted blood and he liked it. Now, it seems he’s addicted to it.

The latest “outburst” against him came from the President himself. It happened during an event with the President of Kazakhstan in which Acosta asked an unrelated question:

‘OUT!’ Trump orders CNN star Jim Acosta to leave Oval Office after reporter’s newest outburst

http://www.foxnews.com/entertainment/2018/01/16/out-trump-orders-cnn-star-jim-acosta-to-leave-oval-office-after-reporter-s-newest-outburst.html“Did you say that you want more people to come in from Norway? Did you say that you wanted more people from Norway? Is that true Mr. President?” Acosta frantically shouted.

“I want them to come in from everywhere… everywhere. Thank you very much everybody,” Trump responded as Acosta continued to bark questions.

That’s all acceptable, albeit slightly inappropriate considering the reason for the event. Acosta took it up several notches with his followup question:

“Just Caucasian or white countries, sir? Or do you want people to come in from other parts of the world… people of color.”

This was intended to insert himself into the news once again. It’s a ridiculous question to ask and embarrassed the President and the nation on an international stage. “Journalists” like Acosta are willing to harm the country and its people as long as they can harm the President at the same time.

I’ve treated the President fairly since he was elected. When he pushes a big-government agenda, I voice my concerns. When he does well, I give praise. I would never attempt to shame him (and the nation as a result) with petulant outbursts of absurd questions. Jim Acosta apparently doesn’t hold such standards.

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Culture and Religion

The strange tale of the Turpin family

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The strange tale of the Turpin family

Abuse of children is one of the most horrible things anyone can do. Rarely do I even read stories about abuse. I know it exists. I’m against it. I don’t want reminders of how evil some people really are. The story of the Turpin family drew me in and made me weep for a world that allows such things to happen.

Here’s the story, followed by my brief thoughts:

California family: Parents charged after children found shackled

http://www.cnn.com/2018/01/16/us/california-turpin-13-siblings-held-captive/index.htmlDavid, 57, and Louise, 49, are accused of holding their children captive in their Perris, California, home in filthy conditions, some of them shackled to beds with chains and padlocks. The 13 siblings range in age from 2 to 29.

The parents are charged with torture and child endangerment, and scheduled for a court hearing Thursday. Bail was set at $9 million each. It was not immediately clear if the suspects had attorneys or whether they had entered a plea.

On Sunday, one of their daughters, a 17-year-old, managed to escape from their home by climbing out a window and called 911 from a deactivated cell phone she found in the house, police said. She told officers her parents were holding her 12 siblings captive inside the home, the Riverside County Sheriff’s Department said.

My Take

There’s a danger here. We have to be mindful of children who are being abused. Unfortunately, that also means there will be times when the state must intervene. Any time that happens, I get worried. I want as little intervention as possible and only when absolutely necessary. The story of the Turpin family is an example of it being necessary.

The problem is that this evil was allowed to continue for decades. How can that happen? How do we respect the rights of parents and embrace a non-interfering government when there are people like the Turpins in the world? It’s a slippery slope and I have no answers.

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Culture and Religion

Is the Republican Party racist?

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Is the Republican Party racist

Racism isn’t broken down by party lines. There are racists in every political party in America. Some are more public than others, but generally speaking it’s clear there are racists everywhere. Thankfully, there are fewer of them today than in the past. A good part of the reason for this is cultural, but politically it’s been the Republican Party, not the Democratic Party, that has championed the cause of equal rights.

Unfortunately, there are two things that are changing the way history is perceived by many Americans. The first is a false narrative created by both mainstream media and liberal activists who paint the GOP as racists. The second is the reality of conservative values. While the fight for smaller government and more freedom is a righteous one, it’s also a fight that is more appealing to racists than the liberal ideologies of more government and less freedom.

Historically, the evidence is clearly on the side of the GOP, as this PragerU video demonstrates.

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